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Silicones in Haircare
Seasonal Context: Fall often brings frizz, dryness, and flatness after summer sun exposure. Clients may be suspicious of silicones, influenced by social media “no-silicone” trends. Product Focus: Keune Satin Oil Treatment + Cashmere Cloud. Chairside Language: - “Some silicones are heavy, like plastic wrap. Ours are lightweight, like silk gloves.” - “These formulas protect and smooth without buildup, so your style lasts longer between salon visits.” Roleplay 1: - Client:


Volume In The Fall
Seasonal Context Clients often enter fall with depleted, limp hair due to summer damage. Volume services and products are in high demand,...
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