Silicones in Haircare
- tammy brown
- Oct 20
- 1 min read
Seasonal Context: Fall often brings frizz, dryness, and flatness after summer sun exposure. Clients may be suspicious of silicones, influenced by social media “no-silicone” trends.
Product Focus: Keune Satin Oil Treatment + Cashmere Cloud.
Chairside Language: - “Some silicones are heavy, like plastic wrap. Ours are lightweight, like silk gloves.” - “These formulas protect and smooth without buildup, so your style lasts longer between salon visits.”
Roleplay 1: - Client: “I heard silicones are bad for my hair. Should I avoid them?”- Stylist: “That’s a common misconception. Some drugstore silicones can feel heavy, but the silicones in Keune’s Satin Oil are breathable, protective, and keep your hair feeling light and silky.”
Roleplay 2: - Client: “Why does my hair feel better with your products than the ones I use at home?”- Stylist: “It’s the quality of the silicones. Ours are salon-grade, designed to rinse clean while protecting your strands. Think silk gloves versus plastic wrap.”
Stylist Takeaway: Stylists should feel confident explaining that not all silicones are created equal. Keune’s formulations provide luxury results — smoothing, shining, and protecting without heaviness.
Quick Reference Sheet: - Good vs. Bad Silicones: Lightweight & breathable vs. heavy & coating - Analogy: Silk gloves vs. plastic wrap - Products to Recommend: Satin Oil Treatment, Cashmere Cloud - Key Client Language: “Protective, luxurious, lightweight, breathable”
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