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Silicones in Haircare
Seasonal Context: Fall often brings frizz, dryness, and flatness after summer sun exposure. Clients may be suspicious of silicones, influenced by social media “no-silicone” trends. Product Focus: Keune Satin Oil Treatment + Cashmere Cloud. Chairside Language: - “Some silicones are heavy, like plastic wrap. Ours are lightweight, like silk gloves.” - “These formulas protect and smooth without buildup, so your style lasts longer between salon visits.” Roleplay 1: - Client:
Tammy Brown
Oct 201 min read


Volume In The Fall
Seasonal Context Clients often enter fall with depleted, limp hair due to summer damage. Volume services and products are in high demand, making this the perfect season to focus on lifting systems. Product Focus · Absolute Volume Shampoo & Conditioner → Cleansing + strengthening without weight. · High Rise Lift Spray → Root-targeted spray for visible volume and flexible lift. Chairside Language “Volume starts in the shower. Think of Absolute Volume as your found
Tammy Brown
Oct 51 min read
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