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Silicones in Haircare
Seasonal Context: Fall often brings frizz, dryness, and flatness after summer sun exposure. Clients may be suspicious of silicones, influenced by social media “no-silicone” trends. Product Focus: Keune Satin Oil Treatment + Cashmere Cloud. Chairside Language: - “Some silicones are heavy, like plastic wrap. Ours are lightweight, like silk gloves.” - “These formulas protect and smooth without buildup, so your style lasts longer between salon visits.” Roleplay 1: - Client:
tammy brown
Oct 201 min read


How to Repair Sun-Faded Color After Summer
After summer sun, chlorine, and saltwater, hair color often fades or turns brassy. Learn how to tone, protect, and refresh your color with Keune’s Silver Savior and Color Brillianz systems for lasting post-summer vibrancy.
tammy brown
Aug 241 min read
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