Seasonal Context:  Fall often brings frizz, dryness, and flatness after summer sun exposure. Clients may be suspicious of silicones, influenced by social media “no-silicone” trends. Product Focus:  Keune Satin Oil Treatment + Cashmere Cloud. Chairside Language:  - “Some silicones are heavy, like plastic wrap. Ours are lightweight, like silk gloves.” - “These formulas protect and smooth without buildup, so your style lasts longer between salon visits.” Roleplay 1:  - Client:  

Silicones often get a bad reputation in haircare, but not all are created equal. At Caché Salon in Hanford, we’re breaking down the myths and science behind them. Discover how modern, salon-grade silicones — like those in Keune’s Satin Oil Treatment and Cashmere Cloud — protect, smooth, and add radiant shine without the heaviness. Learn why the right formulation makes all the difference in achieving soft, luminous, healthy hair that lasts between salon visits.