Guiding Clients on How to Interpret Labels | Cache' Salon Hanford
- Tammy Brown
- Dec 1
- 1 min read
Many clients feel overwhelmed by labels. This training gives stylists confidence to simplify ingredient language, connecting it to client concerns without overwhelming them.
Chairside Language
· “Instead of memorizing ingredients, just tell me how your hair feels.”
· “If it feels dry, we look for hydration. If it feels weak, we look for strength. If it feels rough, we look for smoothing.”
· “Between salon visits, the Vital Nutrition system helps with all three.”
Roleplay 1
Client: “I don’t know what half of these words on the bottle mean.” Stylist: “That’s totally normal. Let’s focus on your hair’s needs. Since it feels dry, I’d recommend Keune Vital Nutrition, which has panthenol and shea butter for lasting hydration.”
Roleplay 2
Client: “Why do some products say ‘repair’ but don’t work for me?” Stylist: “Because not all ‘repair’ is the same. If your hair needs strength, proteins are key. If it needs moisture, hydrating ingredients matter most. That’s why Vital Nutrition works—it balances both.”
Stylist Takeaway
Simplify labels into three categories: moisture, strength, and smoothness. Clients trust stylists who make the overwhelming simple.
Quick Reference Guide - Dry hair → look for hydration (panthenol, glycerin). - Weak hair → look for strength (keratin, proteins). - Rough hair → look for smoothness (oils, shea butter). - Always connect ingredients to how the hair feels. - Position Keune Vital Nutrition as the go-to system for balance. - Emphasize “between salon visits” to reinforce care longevity.
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