The Science of Static | Cache' Salon Hanford

Tammy Brown
Jan 11
3 min read

Stylist Training: The Science of Static

Seasonal Focus: Winter / Cold Weather

Primary System: Keune Care Velvet Smooth (relaunch formulas)

Supporting Stylers: Smooth Operator, Ultimate Blowout, Air Wax, Velvet Cloud

Training Overview (Why This Matters)

Cold weather is one of the most common moments clients lose trust in their hair. Static feels unpredictable, frustrating, and often gets mislabeled as “frizz” or “damage.”

This training helps stylists:

Confidently explain why static happens
Reframe static as a moisture + friction issue, not a hair-type flaw
Use the new Keune Care Velvet Smooth claims correctly
Recommend lightweight solutions without over-oiling or over-conditioning

This education positions you as a problem-solver, not a product pusher.

The Science (How to Explain It Simply)

Static = lack of moisture + increased friction

Cold outdoor air + dry indoor heat:

Pulls moisture from the hair fiber
Leaves the cuticle less flexible
Allows electrical charge to build up
Causes strands to repel each other (flyaways)

Key phrase to use:

“Static isn’t random — it’s hair reacting to dryness in the environment.”

Updated Product Education (Keune Care Relaunch)

With the Care relaunch, Velvet Smooth is no longer about heavy keratin injection. It is now about biomimetic repair + long-term smoothness.

Velvet Smooth (New Formula Highlights):

Biomimetic Lipids + Tulip Extract
Vegan keratin
Frizz reduced up to 70%
48-hour anti-frizz effect
Hair is 64% smoother
Hair repaired by 73% over routine use

How to position it:

“Velvet Smooth supports the hair’s natural protective barrier, so strands don’t repel each other as easily.”

This is why static calms down — the cuticle is supported, not coated.

Moisture vs. Weight (Critical Teaching Moment)

Many clients instinctively reach for oils in winter. This is where education matters.

Teach the difference:

Hydration = water + internal moisture (what hair actually needs)
Weight = oils/butters that sit on the surface

Key phrase:

“Heavy oils can quiet static temporarily, but they don’t fix the dryness underneath.”

Velvet Smooth provides hydration + lightweight conditioning, which is why it works for fine hair as well as thick hair.

Styling Choices That Reduce Static (Not Add To It)

Static is often worsened between salon visits by friction-heavy habits.

What increases static:

Brushing dry hair repeatedly
Rough towel drying
High heat without protection

What helps:

Smooth Operator → soft polish without weight
Ultimate Blowout → reduces friction during heat styling
Velvet Cloud or Air Wax → flexible control without stiffness

Teaching point:

“We’re not locking hair down — we’re helping it move together.”

Chairside Language (Use These Verbatim)

“Static is your hair asking for moisture, not more hold.”
“Cold air pulls moisture out of the hair fiber — that’s why winter hair feels unpredictable.”
“When the cuticle is supported, static doesn’t have space to form.”
“This routine helps your hair behave the same way between salon visits, even when the weather changes.”

Roleplay 1: Fine Hair + Flyaways

Client: “My hair is so staticky lately. I don’t want anything heavy.”

Stylist Response: "Totally understandable. Static isn’t about needing more product — it’s about restoring moisture without weight. Winter air dries the hair out, and that creates flyaways. Velvet Smooth helps support the hair’s natural barrier so strands don’t repel each other, but it still feels light.”

Roleplay 2: Client Overusing Oil

Client: “I keep adding oil, but it still looks crazy.”

Stylist Response: “That makes sense — oil can smooth the surface temporarily, but static starts deeper in the hair when moisture is missing. I’d rather support your cuticle with hydration first, then use something lightweight to reduce friction. That’s how we actually calm static long-term.”